The Strappy trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Makati blogger joannaladrido of joannaladrido.com. She styled her red Nine West strappy shoes with a black Mango maxi dress dress, white Cartier diamond bracelet, and white Cartier diamond necklace. Since then, Strappy clothing has grown in popularity as bloggers from Los Angeles, Manila, and New York have discovered them. Strappy clothing is generally seen in chic, casual, and trendy style. Popular brands of Strappy clothing are Aldo, Steve Madden, H&M, Forever 21, and Zara.