Strap Bags first appeared on Chictopia's streetstyle gallery in Winter 2011 seen on Makati blogger joannaladrido of joannaladrido.com. She styled her black Zara strap bag with a black Topshop suede platform boots, red Zara knit oversized used as dress sweater, and black Glitterati studded belt belt. Since then, Strap Bags have grown in popularity as bloggers from Makati and New York have discovered them. Strap Bags are generally seen in classic, chic, and casual style. Popular brands of Strap Bags are vintage Coach, Nouchka, Zara, and Anna Sui.