The first St. Paul street style blogger to showcase her look on Chictopia was EmilyLane of emilylanestyle.com in Spring 2012. She styled her olive green Rachel by Rachel Roy dress with a charcoal gray J. Crew glitter sparkle bag, army green banana republic stuctured vest, and brown Target pointy toe flats. Since then, 14 St. Paul street style bloggers have uploaded over 202 photos of their personal style to the community. Popular brands worn in St. Paul include Target, H&M, J.Crew, and vintage.