Sports Bags first surfaced on Chictopia's streetstyle gallery in Winter 2011 seen on Los Angeles blogger HallieDaily of halliedaily.com. She wore her H&M bag with a Jeffrey Campbell lita boots, Urban Outfitters shorts, and H&M top. Since then, Sports Bags have grown in popularity as bloggers from Los Angeles, London, and New York have discovered them. Popular brands of Sports Bags are Bershka, Alexander Wang, Mango, H&M, and Zara.
There are currently 461 streetstyle photos of bloggers wearing Sports Bags. Most recently, blogger Dominiquetiu of konichiwear.com rocked her red Fendi bag with a blue Topshop top.