Sports Bags first surfaced on Chictopia's streetstyle gallery in Winter 2011 seen on Los Angeles blogger HallieDaily of halliedaily.com. She wore her H&M bag with a Jeffrey Campbell lita boots, Urban Outfitters shorts, and H&M top. Since then, Sports Bags have grown in popularity as bloggers from Los Angeles, London, and New York have discovered them. Popular brands of Sports Bags are Louis Vuitton, Mango, Bershka, H&M, and Zara.
There are currently 382 streetstyle photos of bloggers wearing Sports Bags. Most recently, blogger DevoreLeBeauMonstre of devorelebeaumonstre.com wore her black Nasty Gal bag with a eggshell Elizabeth and James shirt, black Sheinside skirt, and white Missguided sweatshirt.