The Sparkly trend first appeared on Chictopia's streetstyle gallery in Winter 2009 seen on Washington blogger districtofchic of districtofchic.com. She styled her black Bebe sparkly tights with a black vintage vintage necklace, white Odille lace blouse, and black Forever 21 culottes shorts. Since then, Sparkly clothing has grown in popularity as bloggers from Washington, Richmond, and Baltimore have discovered them. Sparkly clothing is generally seen in chic, casual, and eclectic style. Popular brands of Sparkly clothing are Old Navy, American Eagle, Zara, H&M, and Forever 21.