Smart Set clothing first appeared on Chictopia's streetstyle gallery in Winter 2010 seen on Winnipeg, Manitoba blogger flattery of flattery.ca. She styled her purple Smart Set blouse with a black Jeffrey Campbell shoes, black le chateau purse, and black Seduction blazer. Since then, Smart Set clothing has grown in popularity as bloggers from Canada, Toronto, and Ottawa have discovered them. Smart Set clothing is generally seen in casual, chic, and business casual style. Popular types of Smart Set clothing are pants, shirts, sweaters, skirts, and tops. Similar brands include Ardene, le chateau, thrifted, and Old Navy.
There are currently 480 streetstyle photos of bloggers wearing Smart Set clothing. Most recently, blogger lanton of qualityrivets.blogspot.com wore her light blue Smart Set distressed ripped knee crop jeans with a heather gray American Apparel sweatshirt.