The Shiny trend first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Berkeley blogger connie. She styled her blue Richard Chai for Target shiny dress with a gray Old Navy canvas shoes and Whiting and Davis vintage necklace. Since then, Shiny clothing has grown in popularity as bloggers from Los Angeles, London, and Montreal have discovered them. Shiny clothing is generally seen in chic, casual, and trendy style. Popular brands of Shiny clothing are Zara, vintage, Forever 21, H&M, and American Apparel.