Seppälä Shoes first appeared on Chictopia's streetstyle gallery in Fall 2008 seen on Tampere blogger MaryJoLisa. She styled her black Seppälä shoes with a blue seconhand shirt and blue H&M jeans. Since then, Seppälä Shoes have grown in popularity as bloggers from Tallinn, Helsinki, and Tampere have discovered them. Seppälä Shoes are generally seen in casual, geek, and romantic style. Blogger's favorite colors are black, white, and purple.
There are currently 4 streetstyle photos of bloggers wearing Seppälä Shoes. Most recently, blogger POunpuu of bowtiediary.blogspot.com wore her purple Seppälä shoes with a brick red Choies lace dress, black thrifted leather jacket, and black thrifted clutch bag.