Seppälä Hats first surfaced on Chictopia's streetstyle gallery in Winter 2013 seen on Tallinn blogger Helvetika of uustuus.ee. She wore her bubble gum Seppälä white-pink stripes hat with a black vagabond boots, blue vintage velvet leggings, and deep purple vintage blazer. Since then, Seppälä Hats have grown in popularity as bloggers from Tallinn, Salcininkai, and Oulu have discovered them. Seppälä Hats are generally seen in vintage, eclectic, and classic style. Popular types of Seppälä Hats are white-pink stripes and straw hat. Blogger's favorite colors are tan, bubble gum, and white.
There are currently 4 streetstyle photos of bloggers wearing Seppälä Hats. Most recently, blogger Cinnamonhusky of peuratkinpuhuvat.blogspot.com rocked her tan Seppälä straw hat hat with a light pink Metamorphose Temps de Fille dress, light pink H&M flowers hair accessory, and black Betty London oxford pumps.