The first Santa Monica street style blogger to showcase her look on Chictopia was betweenthebars in Spring 2009. She styled her beige stolen from a friend! hat with a red made from a men's flannel dress and brown vintage miu miu shoes. Since then, 75 Santa Monica street style bloggers have uploaded over 268 photos of their personal style to the community. Popular brands worn in Santa Monica include H&M, Forever21, Zara, and Urban Outfitters.