SM Hats first surfaced on Chictopia's streetstyle gallery in Fall 2010 seen on Manila blogger paxie_aiza of aisaipac.com. She wore her camel SM hat with a black LnA top, white thrifted skulls leggings, and dark green daintyshop shoes. Since then, SM Hats have grown in popularity as bloggers from Quezon City, Dubai, and Manila have discovered them. SM Hats are generally seen in casual, comfortable, and urban style. Popular types of SM Hats are boater, printed, round, fedora, and bowler. Blogger's favorite colors are black, camel, brown, and eggshell.
There are currently 54 streetstyle photos of bloggers wearing SM Hats. Most recently, blogger Kryz of kryzuy.com rocked her dark brown SM hat with a white SM scarf.