Primark Sweaters first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on London blogger Galagonzalez of amlul.com. She wore her gray Primark sweater with a white Rokit. Since then, Primark Sweaters have grown in popularity as bloggers from London, Barcelona, and Utrecht have discovered them. Primark Sweaters are generally seen in casual, chic, and comfortable style. Popular types of Primark Sweaters are mickey mouse, oversized, cardigan, knitted, and striped. Blogger's favorite colors are black, white, gray, and blue.
There are currently 400 streetstyle photos of bloggers wearing Primark Sweaters. Most recently, blogger Yamilla of stylebonbon.blogspot.com wore her Primark sweater with a patricia field hat, H&M skirt, and nike sneakers.