Platform Shoes first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Berkeley blogger connie. She wore her brown Pierre Hardy for Gap platform shoes with a black Alexander Wang for Uniqlo dress and gray knee high tights. Since then, Platform Shoes have grown in popularity as bloggers from London, Canada, and Los Angeles have discovered them. Platform Shoes are generally seen in chic, casual, and trendy style. Popular brands of Platform Shoes are Forever 21, Aldo, Cute to the Core, Jeffrey Campbell, and Steve Madden.