Platform Boots first surfaced on Chictopia's streetstyle gallery in Summer 2009 seen on Monterrey blogger ninjaintherun. She wore her black thrift platform boots with a gray Miss Sixty jeans and beige mom's leopard print t-shirt. Since then, Platform Boots have grown in popularity as bloggers from Canada, Milton Keynes, and Los Angeles have discovered them. Platform Boots are generally seen in chic, casual, and urban style. Popular brands of Platform Boots are Monki, Zara, Steve Madden, vintage, and Jeffrey Campbell.