Plaid Socks first appeared on Chictopia's streetstyle gallery in Spring 2011 seen on Seoul blogger KarenLee of tomimito.com. She styled her black H&M plaid socks with a mustard Topshop satchel bag, black Ray Ban aviator sunglasses, and black ASH leather wedges. Since then, Plaid Socks have grown in popularity as bloggers from London, Santa Cruz, and Seoul have discovered them. Plaid Socks are generally seen in vintage, casual, and classic style. Popular brands of Plaid Socks are Target, H&M, and david jones.