The peacoat trend first appeared on Chictopia's streetstyle gallery in Spring 2008 seen on San Francisco blogger homme. He styled his green Marc Jacobs peacoat jacket with a blue Pendleton vintage shirt, black Uniqlo skinny jeans, and gray Opening Ceremony suede shoes. Since then, Peacoat clothing has grown in popularity as bloggers from Chicago, Los Angeles, and San Diego have discovered them. Peacoat clothing is generally seen in casual, chic, and classic style. Popular brands of Peacoat clothing are Forever21, thrifted, Old Navy, H&M, and Forever 21.
There are currently 125 streetstyle photos of bloggers wearing Peacoat clothing. Most recently, blogger districtofchic of districtofchic.com styled her camel Brooks Brothers peacoat coat with a red Zara ankle boots boots, navy 7 for all mankind flared jeans, and red Urban Outfitters bandana scarf.