The One Shoulder trend first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on Manila blogger lissakahayon of lissakahayon.com. She wore her pink Glitterati one shoulder dress with a silver boots shoes and black mimi belt. Since then, One Shoulder clothing has grown in popularity as bloggers from Los Angeles, Manila, and Jakarta have discovered them. One Shoulder clothing is generally seen in chic, elegant, and romantic style. Popular brands of One Shoulder clothing are Alyssa Nicole, Zara, asos, H&M, and Forever 21.