Obey Hats first surfaced on Chictopia's streetstyle gallery in Summer 2012 seen on Berkeley blogger inspirafashion of inspirafashionblog.com. She wore her black obey hat with a ivory Black Sheep Clothing crochet scallop hem dress, brown The Brooklyn Bakery vintage cuff bracelet, and light blue Levis denim vintage vest. Since then, Obey Hats have grown in popularity as bloggers from Los Angeles, Lacombe, and California have discovered them. Obey Hats are generally seen in casual, urban, and comfortable style. Popular types of Obey Hats are animal print, beanie, snap back, fedora, and snapback. Blogger's favorite colors are black, brown, heather gray, and green.
There are currently 102 streetstyle photos of bloggers wearing Obey Hats. Most recently, blogger Kryz of kryzuy.com rocked her heather gray obey hat with a white WAGW top.