NowIStyle Coats first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Moscow blogger gvozd of gvozdishe.com. She wore her salmon nowIStyle coat with a black Topshop over the knee boots boots and black nowIStyle dress. Since then, NowIStyle Coats have grown in popularity as bloggers from Timişoara, Moscow, and Sofia have discovered them. NowIStyle Coats are generally seen in casual, chic, and trendy style. Popular types of NowIStyle Coats are oversized, knitted, faux fur, cocoon, and leather sleeves. Blogger's favorite colors are black, brown, heather gray, and tawny.
There are currently 39 streetstyle photos of bloggers wearing NowIStyle Coats. Most recently, blogger EvilishQueeny of beautyininsanity.blogspot.com styled her nowIStyle gray coat with a nowIStyle bell skirt and Gerry Weber sequins top.