NowIStyle Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Miami blogger aminta of amintaonline.com. She wore her brick red nowIStyle sweater with a ruby red Primark pants. Since then, NowIStyle Sweaters have grown in popularity as bloggers from Timişoara, Berlin, and Moscow have discovered them. NowIStyle Sweaters are generally seen in casual, basic, and chic style. Popular types of NowIStyle Sweaters are fuzzy, cropped, mustard plaid shirt, stripes, and knitted. Blogger's favorite colors are black, heather gray, silver, and navy.
There are currently 58 streetstyle photos of bloggers wearing NowIStyle Sweaters. Most recently, blogger EvilishQueeny of beautyininsanity.blogspot.com wore her nowIStyle sweater with a New Yorker jeans and nowIStyle aztec scarf.