NowIStyle Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Spain blogger aminta of amintaonline.com. She wore her brick red nowIStyle sweater with a ruby red Primark pants. Since then, NowIStyle Sweaters have grown in popularity as bloggers from Timişoara, Graz, and Moscow have discovered them. NowIStyle Sweaters are generally seen in casual, basic, and chic style. Popular types of NowIStyle Sweaters are cropped, mustard plaid shirt, cross print, stripes, and knitted. Blogger's favorite colors are black, heather gray, silver, and navy.
There are currently 54 streetstyle photos of bloggers wearing NowIStyle Sweaters. Most recently, blogger EvilishQueeny of beautyininsanity.blogspot.com rocked her nowIStyle sweater with a New Yorker jeans and nowIStyle aztec scarf.