NowIStyle Jackets first surfaced on Chictopia's streetstyle gallery in Fall 2012 seen on Moscow blogger gvozd of gvozdishe.com. She wore her black nowIStyle leather jacket jacket with a black asos boots, nowIStyle velvet dress, and navy Topshop bag. Since then, NowIStyle Jackets have grown in popularity as bloggers from Moscow, Timişoara, and Berlin have discovered them. NowIStyle Jackets are generally seen in comfortable, casual, and rocker style. Popular types of NowIStyle Jackets are cropped, shearling, faux leather, anorak, and parka. Blogger's favorite colors are black, olive green, gray, and light brown.
There are currently 19 streetstyle photos of bloggers wearing NowIStyle Jackets. Most recently, blogger aminta of amintaonline.com wore her gray nowIStyle jacket with a gray alpe boots, yellow Chicwish backpack bag, and aquamarine vintage skirt.