No Brand Hats first surfaced on Chictopia's streetstyle gallery in Spring 2011 seen on Melbourne blogger Chloe_t of chloeting.com. She wore her chartreuse no brand hat with a aquamarine blazer, dark brown vintage bag, and H&M ring. Since then, No Brand Hats have grown in popularity as bloggers from Honolulu, Los Angeles, and Moscow have discovered them. No Brand Hats are generally seen in casual, chic, and comfortable style. Popular types of No Brand Hats are wool, beanie, straw, fedora, and straw hat. Blogger's favorite colors are black, beige, white, and eggshell.
There are currently 150 streetstyle photos of bloggers wearing No Brand Hats. Most recently, blogger AnnikaVictoria of pineneedlecollective.com wore her tawny no brand hat with a peach vintage polka dot lace dress and white OASAP tights.