Newlook Coats first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on Singapore blogger KHee. She wore her red Newlook coat with a gold Forever21 hat, gray Newlook tights, and blue cotton on skirt. Since then, Newlook Coats have grown in popularity as bloggers from Berlin, London, and Volgograd have discovered them. Newlook Coats are generally seen in winter wonderland, vintage, and chic style. Popular types of Newlook Coats are beige fur, paddington bear!, military, and faux fur. Blogger's favorite colors are red, beige, black, and gold.
There are currently 20 streetstyle photos of bloggers wearing Newlook Coats. Most recently, blogger ZEANVO of stateofzeanvo.com rocked her white Newlook coat with a black H&M hat, black H&M top, and black Topshop pants.