The first New Orleans street style blogger to showcase her look on Chictopia was DeCeal of thirtyninefifty.blogspot.com in Spring 2008. She wore her green free people black/gray/ dress with a black Steve Madden shoes and gray scarf. Since then, 233 New Orleans street style bloggers have uploaded over 688 photos of their personal style to the community. Popular brands worn in New Orleans include Forever 21, H&M, Target, and American Apparel.