Neutral shirts first appeared on Chictopia's streetstyle gallery in Fall 2010 seen on Italy blogger joujouvilleroy of joujouvilleroy.com. She styled her black What's inside you lace crop top shirt with a black American Apparel double leggings, black Jeffrey Campbell boots shoes, and black vintage 20s intimate. Since then, Neutral shirts have grown in popularity as bloggers from New York, Toronto, and Los Angeles have discovered them. Neutral shirts are generally seen in chic, casual, and romantic style. Popular brands of Neutral shirts are Topshop, American Apparel, Forever 21, Zara, and H&M.
There are currently 224 streetstyle photos of bloggers wearing Neutral shirts. Most recently, blogger districtofchic of districtofchic.com rocked her neutral Equipment button-down shirt with a black Brooks Brothers crew neck sweater, black Mansur Gavriel bucket bag bag, and peach 10 crosby derek lam pointy toe loafers.