The Multicolor trend first surfaced on Chictopia's streetstyle gallery in Winter 2009 seen on Washington blogger districtofchic of districtofchic.com. She wore her red Relais multicolor sweater with a brown Urban Outfitters leather belt, white Mango colored jeans jeans, and black Technica fur boots. Since then, Multicolor clothing has grown in popularity as bloggers from Toronto, Washington, and Italy have discovered them. Multicolor clothing is generally seen in casual, chic, and eclectic style. Popular brands of Multicolor clothing are asos, Zara, vintage, Target, and H&M.