Mom bags first appeared on Chictopia's streetstyle gallery in Spring 2008 seen on Kristiansand blogger Elenita of elenita.no. She styled her brown Mom bag with a gray H&M blazer, white Vila dress, and brown Bianco shoes. Since then, Mom bags have grown in popularity as bloggers from Kristiansand, Paris, and Toronto have discovered them. Mom bags are generally seen in casual, classic, and androgynous style. Popular types of Mom bags are clutch, brown leather, and straw. Blogger's favorite colors are tan, brown, light brown, and white.
There are currently 8 streetstyle photos of bloggers wearing Mom bags. Most recently, blogger badley of zoebadley.com wore her brown Mom brown leather bag with a black Sirens high waisted shorts, black Urban Behaviour turtleneck sweater, and blue thrift scarf.