Mom's Coats first surfaced on Chictopia's streetstyle gallery in Winter 2011 seen on New York blogger itsnotthatdeep of itsnotthatdeep.com. She wore her black mom's coat with a black Luella (for target) dress. Since then, Mom's Coats have grown in popularity as bloggers from Manila, New York, and Denmark have discovered them. Mom's Coats are generally seen in chic, preppy, and formal style. A popular type of Mom's Coats are . Blogger's favorite colors are black, dark brown, and navy.
There are currently 6 streetstyle photos of bloggers wearing Mom's Coats.