Max&Co Dresses first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on blogger isabo of 7heuresdumat.blogspot.com. She wore her black max&co dress with a black Herbert Johnson hat, green M. Grifoni coat, and red Comptoires des Cotonniers shirt. Since then, Max&Co Dresses have grown in popularity as bloggers from Milano, Torino, and St.Petersburg have discovered them. Max&Co Dresses are generally seen in romantic, basic, and preppy style. Blogger's favorite colors are black, light brown, magenta, and turquoise blue.
There are currently 11 streetstyle photos of bloggers wearing Max&Co Dresses. Most recently, blogger TheBubblySpeckle of thebubblyspeckle.com wore her turquoise blue max&co dress with a yellow Radley bag and gold Pollini sandals.