Madewell Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2009 seen on Los Angeles blogger natalieoffduty. She wore her purple madewell sweater with a black Urban Outfitters hat, white Forever 21 t-shirt, and blue Marc Jacobs shorts. Since then, Madewell Sweaters have grown in popularity as bloggers from Los Angeles, San Francisco, and New York have discovered them. Madewell Sweaters are generally seen in casual, chic, and comfortable style. Popular types of Madewell Sweaters are alexa chung, knit, cable knit, polka dot, and striped. Blogger's favorite colors are ivory, heather gray, yellow, and white.
There are currently 133 streetstyle photos of bloggers wearing Madewell Sweaters. Most recently, blogger thevintagesociety of bjonesstyle.com/blog wore her madewell sweater with a coach bag, 31 Bits necklace, and thrifted from Crossroads sandals.