Long Scarves first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on Edmonton blogger jenesaisquoi. She wore her black long scarf with a white H&M oversized t-shirt, black Forever 21 oversized cardigan sweater, and black vintage leather jacket. Since then, Long Scarves have grown in popularity as bloggers from Grand Rapids, Amsterdam, and Chicago have discovered them. Long Scarves are generally seen in chic, bohemian, and urban style. Popular brands of Long Scarves are ruggit, aa, nobo, Missoni, and H&M.
There are currently 20 streetstyle photos of bloggers wearing Long Scarves. Most recently, blogger Aphrodite of aphroditeslair9999.blogspot.com styled her gold H&M long scarf with a black Alexander Wang coco duffel bag, black Mango cardigan, and black emporio armani belt.