Long Coats first appeared on Chictopia's streetstyle gallery in Fall 2010 seen on Italy blogger joujouvilleroy of joujouvilleroy.com. She styled her brown armani long coat with a brown armani vintage shoes, beige Zara hight waist pants, and beige aspesi soft shirt. Since then, Long Coats have grown in popularity as bloggers from Toronto, Lubin, and Freilassing have discovered them. Long Coats are generally seen in chic, casual, and urban style. Popular brands of Long Coats are milanoo, asos, Forever 21, H&M, and Zara.
There are currently 46 streetstyle photos of bloggers wearing Long Coats. Most recently, blogger savinad of theblossomgirls.gr wore her asos long coat with a ASH slip ons sneakers.