Loft Sweaters first appeared on Chictopia's streetstyle gallery in Winter 2010 seen on blogger Fell4Fashion. She styled her Loft sweater with a Target dress, Target gloves, and Payless boots. Since then, Loft Sweaters have grown in popularity as bloggers from Knoxville, Chicago, and Philly Area have discovered them. Loft Sweaters are generally seen in casual, chic, and business casual style. Popular types of Loft Sweaters are stripes, grey, chunky knit, knit, and striped. Blogger's favorite colors are black, navy, heather gray, and blue.
There are currently 70 streetstyle photos of bloggers wearing Loft Sweaters. Most recently, blogger erinmarie wore her Loft sweater with a Topshop skirt and Zara heels.