Loft Sweaters first surfaced on Chictopia's streetstyle gallery in Fall 2014 seen on Somerville blogger HollyDolly of hollydollydarling.com. She wore her charcoal gray Loft sweater with a black Target boots, sky blue American Apparel shirt, and dark brown Minx Shop shorts. Since then, Loft Sweaters have grown in popularity as bloggers from Knoxville, San Francisco, and Chicago have discovered them. Loft Sweaters are generally seen in casual, chic, and business casual style. Popular types of Loft Sweaters are v-neck pullover, sequins, wool, knit, and striped. Blogger's favorite colors are black, white, navy, and yellow.
There are currently 111 streetstyle photos of bloggers wearing Loft Sweaters.