LOB clothing first appeared on Chictopia's streetstyle gallery in Fall 2009 seen on Ciudad De México blogger Harusita. She styled her black LOB shoes with a black Zara top, pink Zara top, and black pull&bear skirt. Since then, LOB clothing has grown in popularity as bloggers from Mexico, Mexicali, and Ciudad De México have discovered them. LOB clothing is generally seen in chic, casual, and basic style. Popular types of LOB clothing are pants, jeans, dresses, blouses, and skirts. Similar brands include Shasa, c&a, Bershka, and pull&bear.
There are currently 136 streetstyle photos of bloggers wearing LOB clothing. Most recently, blogger JimenaAguilar of www.JimenaAguilar.com rocked her green LOB sunglasses with a black Forever 21 studded boots boots, black Forever 21 hat, and light blue Bershka high waisted shorts.