KANI clothing first surfaced on Chictopia's streetstyle gallery in Summer 2010 seen on Melbourne blogger kisforkani of kisforkani.com. She wore her KANI headband accessories with a Forever New coat, JayJays skirt, and vintage shirt. Since then, KANI clothing has grown in popularity as bloggers from Melbourne have discovered them. KANI clothing is generally seen in vintage, sports, and urban style. Popular types of KANI clothing are hats and accessories. Similar brands include Chicwish, Romwe.com, romwe, and ClubCouture.
There are currently 16 streetstyle photos of bloggers wearing KANI clothing. Most recently, blogger kisforkani of kisforkani.com wore her hot pink KANI headband accessories with a red asos everything accessories.