Jeans jackets first surfaced on Chictopia's streetstyle gallery in Winter 2009 seen on Guangzhou blogger Yan of aeccrnticgirl.blog.163.com. She wore her blue blue heroes denim jeans jacket with a black fur scarf, white Baby Jane belt, and black handmade skirt. Since then, Jeans jackets have grown in popularity as bloggers from Europe, Indonesia, and Cologne have discovered them. Jeans jackets are generally seen in casual, chic, and denim style. Popular brands of Jeans jackets are Primark, Levi's, vintage, Zara, and H&M.