Ivory Coats first surfaced on Chictopia's streetstyle gallery in Fall 2010 seen on Washington blogger districtofchic of districtofchic.com. She wore her ivory vintage fur coat with a ivory vintage slip top, gold vintage locket necklace, and blue Jenny Jen wide-legged jeans. Since then, Ivory Coats have grown in popularity as bloggers from Florence, Buenos Aires, and Washington have discovered them. Ivory Coats are generally seen in chic, casual, and classic style. Popular brands of Ivory Coats are Gap, Mango, Topshop, Zara, and vintage.
There are currently 174 streetstyle photos of bloggers wearing Ivory Coats. Most recently, blogger AnnabelleFleur wore her ivory Gérard darel coat with a navy Rich & Skinny jeans, black armani bag, and red Miu Miu pumps.