Infinity Scarves first surfaced on Chictopia's streetstyle gallery in Fall 2008 seen on Berkeley blogger connie. She wore her black handmade infinity scarf with a black Express leather paneled jacket, beige Old Navy cropped pants, and black Payless lace-up boots. Since then, Infinity Scarves have grown in popularity as bloggers from Chicago, Los Angeles, and Kassel have discovered them. Infinity Scarves are generally seen in casual, comfortable, and chic style. Popular brands of Infinity Scarves are American Apparel, Charlotte Russe, DIY, Forever 21, and H&M.
There are currently 135 streetstyle photos of bloggers wearing Infinity Scarves. Most recently, blogger aivanmagno of aivanmagno.blogspot.com wore his periwinkle H&M infinity scarf with a navy Lacoste plaid button down shirt, silver korea fox tail accessories, and white Baguio City igorot cardigan.