I Am Scarves first surfaced on Chictopia's streetstyle gallery in Spring 2009 seen on Eschborn blogger sandarinka. She wore her I am scarf with a gray Vero Moda pants and I am accessories. Since then, I Am Scarves have grown in popularity as bloggers from Eschborn, Germany, Berlin, and Montpellier have discovered them. I Am Scarves are generally seen in casual, basic, and romantic style. In June 2012, Chictopia wrote an editorial about DIY SCARF SHORTS. Popular types of I Am Scarves are infinity scarf, color, and old. Blogger's favorite colors are lime green, purple, peach, and pink.
There are currently 11 streetstyle photos of bloggers wearing I Am Scarves.