Hm Sweatshirts first appeared on Chictopia's streetstyle gallery in Winter 2011 seen on Cracow blogger mimolek. She styled her dark brown hm cotton sweatshirt with a dark brown All Saints leather boots, navy no name cotton pants, and black River Island plastic glasses. Since then, Hm Sweatshirts have grown in popularity as bloggers from Cracow, Prague, and Mexico City have discovered them. Hm Sweatshirts are generally seen in basic, menswear, and joie girl style. A popular type of Hm Sweatshirts are . Blogger's favorite colors are dark brown, black, and camel.
There are currently 7 streetstyle photos of bloggers wearing Hm Sweatshirts. Most recently, blogger Annachiara of anyannachiara.blogspot.com wore her camel hm sweatshirt with a beige River Island coat, black Celine bag, and white Adidas sneakers.