Hm Shoes first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on London/Kent blogger Strutt of struttlamode.blogspot.com. She wore her black hm shoes with a white Topshop dress and black vintage belt. Since then, Hm Shoes have grown in popularity as bloggers from Florence, London/Kent, and Nyköping have discovered them. Hm Shoes are generally seen in casual, chic, and bohemian style. Popular types of Hm Shoes are leopard flats and wedge, lace up,. Blogger's favorite colors are black, brown, blue, and beige.
There are currently 46 streetstyle photos of bloggers wearing Hm Shoes. Most recently, blogger Strutt of struttlamode.blogspot.com wore her black hm shoes with a black Topshop shorts, white Topshop t-shirt, and black Zara accessories.