Hm Scarves first surfaced on Chictopia's streetstyle gallery in Spring 2010 seen on London/Kent blogger Strutt of struttlamode.blogspot.com. She wore her black hm scarf with a silver hm t-shirt. Since then, Hm Scarves have grown in popularity as bloggers from Oslo, Boston, and Ashburn have discovered them. Hm Scarves are generally seen in casual, chic, and bohemian style. Popular types of Hm Scarves are artificial silk, tartan, leo, knitted, and scarf. Blogger's favorite colors are pink, black, gray, and beige.
There are currently 44 streetstyle photos of bloggers wearing Hm Scarves. Most recently, blogger c00kiemonster of thechicaffair.wordpress.com wore her brick red hm scarf with a black Zara jacket and black Zara pants.