Hm Jackets first appeared on Chictopia's streetstyle gallery in Summer 2008 seen on Edmonton blogger jenesaisquoi. She styled her brown hm leather jacket with a blue vintage tight jeans and black vintage booties shoes. Since then, Hm Jackets have grown in popularity as bloggers from Breda, Edmonton, and Södertälje have discovered them. Hm Jackets are generally seen in chic, casual, and comfortable style. Popular types of Hm Jackets are trench, studded, army, purple suede, and dark blue. Blogger's favorite colors are black, dark khaki, blue, and camel.
There are currently 70 streetstyle photos of bloggers wearing Hm Jackets. Most recently, blogger itsnotthatdeep of itsnotthatdeep.com wore her hm jacket with a H&M shorts.