The Hipster trend first appeared on Chictopia's streetstyle gallery in Spring 2012 seen on Los Angeles blogger SazanBarzani of sazan.me. She styled her H&M hipster glasses with a H&M denim jacket jacket, chartreuse Target neon satchel bag, and Forever21 plain button down blouse. Since then, Hipster clothing has grown in popularity as bloggers from Ulundi, Monument, and Zoo York have discovered them. Hipster clothing is generally seen in casual, chic, and bohemian style. Popular brands of Hipster clothing are Bershka, Hawes & Curtis, thrift, GoJane, and Forever 21.