High Waist Jeans first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on Saint Paul blogger luluetty of lululetty.com. She wore her blue Urban Outfitters high waist jeans with a red H&M bowler hat, blue Rodarte for Target stripe shirt, and blue lulu letty sailor collar shirt. Since then, High Waist Jeans have grown in popularity as bloggers from Denver, Jakarta, and Los Angeles have discovered them. High Waist Jeans are generally seen in casual, chic, and vintage style. Popular brands of High Waist Jeans are Wax, vintage, American Apparel, BDG, and Urban Outfitters.