High Waist Jeans first surfaced on Chictopia's streetstyle gallery in Winter 2010 seen on Saint Paul blogger luluetty of lululetty.com. She wore her blue Urban Outfitters high waist jeans with a red H&M bowler hat, blue Rodarte for Target stripe shirt, and blue lulu letty sailor collar shirt. Since then, High Waist Jeans have grown in popularity as bloggers from Los Angeles, Denver, and Jakarta have discovered them. High Waist Jeans are generally seen in casual, chic, and 70s style. Popular brands of High Waist Jeans are Forever 21, vintage, BDG, American Apparel, and Urban Outfitters.