Heart purses first appeared on Chictopia's streetstyle gallery in Winter 2013 seen on Oakland blogger leilac of leilachatti.blogspot.com. She styled her thrifted heart purse with a Urban Outfitters shoes, romwe spike sweater, and vintage blouse. Since then, Heart purses have grown in popularity as bloggers from Oakland and Cúcuta have discovered them. Heart purses are generally seen in romantic and retro style. A popular brand of Heart purses are thrifted.
There are currently 2 streetstyle photos of bloggers wearing Heart purses. Most recently, blogger petitemarci of mercipetite.blogspot.com wore her black heart purse with a beige collar dress, black opaque tights, and black patent flats.