The Hair Bow trend first surfaced on Chictopia's streetstyle gallery in Winter 2009 seen on Melbourne blogger gogosushi of leblogdesushi.com. She wore her black Chemist hair bow accessories with a pink Ebay dress, black Ebay knit cardigan jacket, and brown vintage from Ebay belt. Since then, Hair Bow clothing has grown in popularity as bloggers from Somerville, Melbourne, and Athens have discovered them. Hair Bow clothing is generally seen in chic, romantic, and casual style. Popular brands of Hair Bow clothing are handmade, Forever 21, American Apparel, DIY, and H&M.