HM Conscious Shirts first appeared on Chictopia's streetstyle gallery in Summer 2013 seen on Hong Kong blogger thestylefringe of the-stylefringe.blogspot.com. She styled her HM Conscious shirt with a Choies skirt. Since then, HM Conscious Shirts have grown in popularity as bloggers from Hong Kong have discovered them. HM Conscious Shirts are generally seen in elegant style.
There is currently 1 streetstyle photo of bloggers wearing HM Conscious Shirts.