H&M Kids clothing first surfaced on Chictopia's streetstyle gallery in Summer 2008 seen on San Luis Obispo blogger lindarrr. She wore her white H&M Kids tutu skirt with a blue H&M oversize tank and black thrifted studded belt. Since then, H&M Kids clothing has grown in popularity as bloggers from San Francisco, Haslemere, and Warsaw have discovered them. H&M Kids clothing is generally seen in casual, chic, and comfortable style. Popular types of H&M Kids clothing are dresses, jackets, jeans, skirts, and shirts. Similar brands include Primark, Ebay, Zara, and Gap.
There are currently 204 streetstyle photos of bloggers wearing H&M Kids clothing. Most recently, blogger HenEvia of henevia.com wore his H&M Kids sweater with a Zara jeans, Gourmet sneakers, and asos necklace.